1. Danish Companies Specialise
Danish companies identify gaps in the market and develop business solutions which match them. This is a key competence, which is often turned into a market leading position within the respective niche. The business area can be very narrow, as long as it has an international perspective.
2. Danish Companies Offer the Right Solutions
Danish companies keep focused on creating products and solutions that create value for the customer. Despite a clearly defined core business, Danish companies are willing and have the ability to quickly adapt, if customer demands change.
3. Denmark Equals High Quality
Denmark has a strong tradition for highly skilled workers producing high quality products. This is combined with a constant focus on innovation.
4. Danes Take Ownership
Danish employees perceive themselves as part of the company and are allowed to challenge management and raise problem areas that can be improved to the benefit of the business.
5. Education of Employees
Both Danish companies and the Danish government have a strong focus on continous education of employees to keep up with the ever-changing demands of the market.
6. Danes are Early Adapters
Both Danish consumers and Danish companies quickly embrace new ideas and new technologies, giving the benefit of fully employing new possibilities faster than most and making the Danish market ideal for testing of new products and solutions.
7. Using the Danish Brand
Danish design and branding enjoys international recognition these days and Danish companies understand to use it to strengthen their business.
8. Seeing the Broad Perspective
Danish employees are not only specialists within a certain field, they also have the ability to see the broad perspective and find solutions in a team.
9. Danish Efficiency
Danish labour costs are higher that in many other countries, but so is the level of efficiency. Danish companies are good at streamlining their business and lowering costs.
10. Danes are Good Business People
As an old seafaring nation, Denmark has developed the ability of doing business through centuries and Danes’ sense of business is a key driver in keeping competitive internationally.