Chinese Cosmetics Company Sets up Branch in Copenhagen  

2015.03.20

Chinese cosmetics company Zhongshang has announced the establishment of a Danish branch in Copenhagen. The company has chosen Denmark due to the strong Danish competencies within Design.

Based on its main business, Zhongshang, which also serves a range of Chinese customers within outsourcing, will enter Denmark by cooperating with Danish design companies to design packaging for cosmetics and similar articles. The Nordic design team will not only help upgrade existing products with more aesthetical packaging, but also serve as an important step in bringing Chinese products to the international market.

The company will start by purchasing a 500 m2 office in Vinge near Frederikssund to be used as design centre and headquarters in Northern Europe. Zhongshang hereafter plans to expand its design activities outside of the cosmetics area, with the newly established Danish branch serving as a spearhead to the European market.    

The co-founder of Zhongshang, Ms. Aifang has been living in Denmark for nearly 10 years; she has been inspired by Danish design’s detail-oriented spirit and the “less is more” principle. With a background within the fashion industry it has long been a dream of hers to bridge Danish design with Chinese products.

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