Green Logistics Organisation Expands to Denmark to Consolidate International Market Position  

2017.11.15

In order to provide substance to their international ambition, the Dutch logistics company, Greenway Logistics, has decided to establish an office in Herning, Denmark. This decision will also further strengthen the company’s position in Scandinavia.

These years, the Danish fashion and textile industry is experiencing growth with a five percent increase in exports in the first quarter of 2017. The industry thus welcomes new and sustainable logistics solutions, which makes Greenway Logistics and Denmark a perfect match.

Greenway Logistics is specialised in reducing costs and maximising sustainability when it comes to transportation within the textile and fashion industry. Already well established in the Netherlands, Sweden and Belgium, Denmark will be the fourth country for the logistics company to be based.

Growing business opportunities
Within the past few years, the Nordic countries, with Denmark taking the lead, have worked towards promoting a sustainable fashion and textile production model well supported by the world’s largest event on sustainability in fashion, Copenhagen Fashion Summit, held by the Danish Fashion Institute in Copenhagen every year.

On this basis, the challenge of ever-shorter product life cycles combined with sustainable supply chain demands creates a growing number of business opportunities for foreign companies, being able to offer innovative logistics solutions.

“Due to an increase in business and operations in Denmark, we decided to open an office in Herning. The Danish fashion and lifestyle branches can benefit greatly from the bundling of volumes and the new logistic concepts that Greenway Logistics has already developed,” says Willem-Jan Drost, Managing Director and Partner in Greenway Logistics.

Denmark is the perfect hub
According to Søren Birkelund Pedersen, Special Advisor at Invest in Denmark, the match between the massive growth in the fashion and textile industry in Denmark and the solutions, Greenway Logistics provides, is obvious:

“Denmark is a geographically natural logistics hub to Scandinavia, the Baltic Sea Region and Northern Europe – with next day delivery access to approximately 500 million consumers. The Danish fashion industry’s total revenue amounts to nearly EUR 5.6 billion and this number is growing. With a 25% increase in e-commerce annually, logistics will only become even more important for the retail sector. Denmark is already known for its specialised and high value services within logistics, where a flexible and agile company like Greenway Logistics demonstrates a good match in the link between retail and logistics,” he says.

Tapping in to valuable local knowledge communities
Not only Greenway Logistics benefit from the establishment of an office in Herning, Denmark. Back in 2015, the company started collaborating with the trade association Dansk Fashion and Textile and in 2016 Greenway Logistics entered into a partnership with the Danish branch organisation for sports suppliers Sportsbranchen Danmark. According to Willem-Jan Drost, partnerships are crucial for the success of an establishment:

“In many ways, the business environment in Denmark is similar to what we have experienced in Holland and Sweden, which is where our offices are located so far. However, with powerful trade associations behind us we expect to roll out our services in a much faster way than usual,” he explains.

About Greenway Logistics
Greenway Logistics provides logistic consulting, mediation in purchasing and sale of logistical services, development of logistics concepts and logistics related IT. Greenway operates within the fields of fashion and textile, housing, sports, media, lifestyle and outdoor and their customers include suppliers, retailers, logistic service providers, governments, and purchasing organizations. Already present in the Netherlands, Belgium and Sweden, Denmark will become Greenway Logistics’ fourth location.

Want to know more about your business’ opportunities in the Danish logistic or design industry?
Contact our advisors to learn more about doing business in Denmark and how we can help your company:

Søren Birkelund Pedersen
Special Advisor - Design
+45 5143 9675
sorped@um.dk

Next step

Explore business cases

Contact

Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

sorped@um.dk

Contact

Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

sorped@um.dk

Contact

Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

sorped@um.dk

Contact

Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

sorped@um.dk

Please contact me

Name
Company
E-mail
Phone
How can we help you?

IDK
We use cookies to make the website perform optimally. You accept cookies by closing the box or continuing to use the website. Click here to read more about cookies. ×